The name CUPRA is derived from "Cup Racing" and symbolizes the brand's motorsport roots. Originally, CUPRA was the name for particularly sporty SEAT models before it was established as an independent performance brand within the Volkswagen Group in 2018. Since then, the name has stood for dynamic design, high-performance technology and racing DNA - a combination of "Cup" (competition) and "Racing" that underlines the brand's sporting aspirations.